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What is the Music Biz?


COURSES
Radford University's "new" Music Business curriculum includes several new course offerings that address crossover elements between the commercial and non-profit worlds including Music Business, Arts Administration and Entertainment Industry Management. Several of the new course offerings are also of interest to students in other music majors (i.e.: Music Education, Performance, Technology), to students in other Arts disciplines (i.e.: Dance, Visual Arts, theater), and to students pursuing other majors as well.







Students elect a balance of courses in both music and business as well as actual Music business courses which address issues relating to the unique needs of the arts & entertainment industries. In addition to General Education courses required by the university, the Music Business curriculum consists of 62 credit hours in Music, 21 in Business, and 26 in Music Business related courses which includes a 10 hour cognate in Music technology, Media Studies, Media Arts Technology, or Business Communications.

New Music Business Course Offerings:
The Arts, Entertainment, & the Marketplace
This introductory course offers an overview of the many diverse fields and career opportunities within the Arts & Entertainment industries, with an emphasis on music business related fields. Includes a survey of career options, and a study of relevant publications and industry resources related to arts and entertainment media, retail, management, marketing, and promotion.

Marketing the Arts
An intensive study of marketing and promotion as applied to the various arts disciplines. Areas addressed include market research, segmentation of populations, target audiences, development of promotional materials, and planning and implementation of marketing plans.

Arts & Entertainment Industry Management
An intensive study of legal and business issues in the Arts & Entertainment industries and the role of the manager in these affairs. Topics covered include product and retail management; merchandising; sales and distribution; artist management; and arts administration.

Topics in the Arts & Entertainment Business
This variable topic course includes a study of major topics and issues in the Arts and Entertainment Fields. The class content will draw from important and relevant industry issues, current events, and individual student interests and projects.